Many shop owners think: "I do not sell online, why would I need a website". But a customer searching for "[something] shop in [town]" still searches online. If they find you — they come. If not — they go to the one they found.
Most searched information
- Opening hours — exact, including Sundays and holidays
- Where you are — map, entrance, parking
- What you carry — categories, not a full catalogue
- Phone — for "do you have...?"
Selling without a shop
If you later want to sell online, it is easier for the site to grow than to start from zero.
The Google profile goes with the site
It is free and puts you on the map. But when someone taps "website" there, it needs somewhere to go. A profile without a site looks unfinished.